The homebuilding industry is evolving, and so are the expectations of today’s buyers. From digital-first discovery to more complex sales journeys, builders need marketing partners who understand not just technology, but the realities of the industry itself. At Builder Designs, growth has never been about growing for the sake of it. To us, it’s about growing smarter, more strategically, and in ways that better serve our builder partners.

One of the most important ways we’re doing that is by strengthening our team with leaders who bring real, hands-on homebuilding experience. That’s why we’re excited to welcome Laura Hanson to Builder Designs as our new Director of Strategy.

Why This Hire Matters

As builders face shifting buyer behavior, tighter margins, and increasing competition online, strategy matters more than ever. Websites, SEO, content, and digital tools don’t work in isolation; they need to work together to support sales teams, improve buyer experience, and drive measurable results.

Laura’s role at Builder Designs is focused on exactly that: helping our partners align marketing, technology, and strategy into one cohesive digital approach. Her background gives her a rare perspective that bridges builder-side realities with forward-thinking marketing strategy.

A Builder-Side Perspective, Brought In-House

Before joining Builder Designs, Laura spent nearly 20 years at New Tradition Homes, one of the Pacific Northwest’s largest private homebuilders. As Marketing Director, she played a key role in shaping the company’s brand, customer experience, and digital evolution.

During her time there, Laura led the launch of a highly successful online sales program and CRM system, modernized digital marketing processes, and helped improve buyer communication and lead management across teams. She also worked closely with New Tradition’s Building Science Team and In-House Design Team, bringing together technical knowledge, design sensibility, and operational insight.

Laura understands what it’s like to sit on the builder’s side of the table, balancing marketing goals with construction timelines, sales realities, and customer expectations. That empathy and insight will directly inform how we build strategies for our partners.

Industry Leadership That Extends Beyond BD

Laura’s impact in the industry goes well beyond her day-to-day roles. She currently serves on the National Association of Home Builders (NAHB) National Sales and Marketing Council (NSMC) Board of Trustees, contributing to conversations shaping the future of home sales and marketing nationwide.

Her work has also been recognized industry-wide, including being named a Pro Builder Magazine “40 Under 40” honoree and a recipient of the PWB Pink Hard Hat Award. Plus, with a lifelong connection to homebuilding as the daughter of a builder, her passion for the industry runs deep.

What This Means for You

Bringing Laura onto the Builder Designs team is about strengthening how we serve builders—period. Her role supports our mission to be more than a vendor. We aim to be a strategic partner that understands your business, your buyers, and the challenges you face every day.

As Builder Designs continues to evolve alongside the market, we’re excited about what this means for our partners: deeper strategy, smarter digital execution, and a more connected approach to marketing that actually works in today’s environment.

Please join us in welcoming Laura to the team. We’re thrilled to have her, and even more excited about what’s ahead. To learn more about how our team at Builder Designs can help your business thrive in the ever-evolving digital landscape, visit https://www.builderdesigns.com and follow her on LinkedIn!