Finding Your BIQ Score—What an Audit Can Do For You
The digital marketing landscape is always evolving, and while staying on top of the latest tools, tips and trends is important—it’s also important to take a step back and review the data to make sure your efforts are as strong as they can be. From SEO performance and social media presence to website functionality and creative strategy—every piece of the puzzle is equally significant, and it’s crucial to know what’s working in your current strategy and what needs to improve.
Luckily, there’s now a simple way to find out if your strategy is up to par: conducting a free marketing audit with our team of experts at Builder Designs. We understand the nature of the industry through and through, and we make it our mission to create forward-thinking solutions for builders, starting with our audits.
How do our audits work?
As homebuilders, it’s easy to get caught up in all the day-to-day tasks required to keep your digital marketing program running, which is exactly why it can be so valuable to take a step back and analyze your overall strategy. Whether you have an in-house marketing team, are new to the industry or have paused your marketing efforts—it’s never a bad idea to run an audit.
At Builder Designs, we conduct in-depth marketing audits to uncover the strengths and weaknesses of your current marketing strategy. We believe that a marketing strategy functions like an ecosystem, and each element works in tandem with one another to form a well-rounded overall structure. Because of this, we break our audits down into four main parts—SEO, Social Media, Website content and Creative. We’ll develop a comprehensive, personalized review that gives you a BIQ (Builder IQ) Score. Your BIQ Score is an average score based on your evaluations in each section of our audit process, ranging anywhere from 1 to 10. This means that even if your SEO performance is a 10, if the other areas are scored as 2’s—your BIQ Score would land at a 4.
Breaking down the process
Our team of experts carefully inspects each portion of your marketing strategy to pinpoint the areas you excel in, as well as the areas that need more work, including:
SEO: During the SEO portion of our audit process, our SEO Specialist goes through both onsite and offsite tactics to evaluate a builder’s overall SEO performance. From community and area descriptions to keyword rankings, blog posts, meta titles, alt tags and Google My Business profiles—we dive deep into your current SEO strategies to see where you stand.
Social Media: Our Social Media Specialists take an in-depth look at a builder’s social media presence and strategy throughout the social media portion of our audit. We evaluate the platforms you post on, how consistently you post, your photography, bio, branding, captions, hashtag strategy, linking and more to see how well you’re performing on socials and what you could do to improve. Our audit can provide you with ways to not only boost your social media presence, but to reach a larger audience and secure new leads.
Website: During the website portion of our audit, our Analytics Specialist dissects the performance and structure of a builder’s website. Since this is the main place you want to drive traffic to, we look at a number of things to see ways you could improve SEO and UX—including structured data, area pages, community pages, available home pages, photo galleries, an ‘about us’ page and more to evaluate your overall website functionality.
Creative: The creative portion of our audit is performed with overall branding in mind, starting with the logo. Our creative team will evaluate the initial impression of the logo, seeing if it lends itself to that of a homebuilder and conveys the right message. We take a look at the font treatments on the website and their effectiveness, as well as photo quality and resolution. We offer up suggestions for all components of creativity, including a more readable font if necessary, a new color palette or a stronger visual identity that stands out among competitors.
See your BIQ Score today
In today’s hyper-competitive market, it’s more important than ever before to remain diligent with all of your marketing efforts through adversity—and our team of experts at Builder Designs is here to guide you. With extensive experience in helping builders reach their goals, our audit process is just the beginning of all of the innovative, forward-thinking solutions we have to offer—and there’s no better time to start your journey with us than now.
To see your BIQ Score and the science behind the success, request a free audit today, or give us a call at (913) 393-3367 or email firstname.lastname@example.org.