We often refer to homebuilder websites as their “virtual storefront.” It catches the eye of buyers, shows off some of your favorite products in the window and ultimately draws them in to learn more about who you are.

This, of course, is especially important in the time of a global pandemic when traffic is tilting even more dramatically toward websites as families wait longer to tour homes in-person. 

Taking our 15-plus years of experience designing websites at Builder Designs, we are proud to introduce our Custom Shop where you can craft your custom website that outperforms and outranks the competition. Simply, it serves you when only the best will do.

The process starts with a creative strategy session that pairs your team with our experts to discuss goals like better lead generation, increased time on site and more SEO-focused content across the site. 

We have led hundreds of these conversations so all you need to bring is a few ideas and imagination. We will help hone down the best ideas.

Next up, we will talk about custom integrations. Do you need an MLS feed? ERP? CRM? IDX? Our developers can integrate with almost any acronym you come up with to simplify your sales process and establish your website as an ultimate selling tool. 

At this time, we will also discuss the custom integrations we want to add on the backend like MLS feeds and CRMs that will simplify your sales process as well as establish your website as an ultimate selling tool.

Then, it is time for front end design. This is where your new site starts to come to life with a fresh look and feel that displays your unique personality. We will blend your feedback from the strategy session with our best practices for user experience to craft a site that is informative, engaging and easy to interact with as a buyer or realtor.

One the basic structure is set, we call in the content team to strategize and optimize each word of your website for conversions. This includes everything from the page titles and community descriptions to the back-end SEO elements like alt tags on images. We will help create and publish content that meets your buyers at each level of the funnel.

When you sell a home, you likely do a final walkthrough with the buyer. We do the same sort of thing through our approval phase where we make sure each button is working and every form is ready to capture leads. Since your site was developed with live data, we know exactly how it will perform so this is the time to get picky. Once you’re happy with the website, we will push it live and hand over control to you. 

Sounds great! Now what? 

Well, whether you have something specific in mind that you have been planning for a while or a vague idea of “better than what we have now” we can start this process with a call to (913) 393-3367. Our team is always looking for its next challenge and that might as well be you.