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Buyer Behavior and the Future of Proptech

January 24, 2022

It’s no secret that the last two years have pushed technology to deliver new levels of user-driven expectations. Consumers expect ‘easy,’ and when they don’t get it, they get frustrated and go elsewhere. Accordingly, as technology has evolved, the tools available to create a better buying experience have been developed for the homebuilding industry. Property technology (proptech) came about due to the growing needs of our customers to utilize a seamless model for buying a home that is intrinsically clear to follow. At Builder Designs, our team of industry professionals have developed tools to compress the sales cycle and save time and money for sales professionals.

Considering the past

Just a few decades ago, the only way to buy a home was through in-person conversations with your sales representative and physical walk-throughs of the property. As the years have gone by and the advancement in online technology has skyrocketed, builders now have their own websites where potential buyers can see available inventory and easily contact a team member through email or over the phone. Fast forward even more, and online chat options are available 24/7, virtual tours of properties are expected and you can buy a home without ever seeing it in person.

Building the future

Today’s homebuyers are looking for a straightforward way to buy homes. Looking to the future of the homebuilding industry is now synonymous with looking to the future of proptech—and figuring out how we can make the lives of our customers easier. Changes are happening now, and consumers are reveling in new ways of home buying including buy it now features, instant financing options and more online-only technology.

Understanding the industry

There is one factor that consistently stays top-of-mind for all industry leaders—buyer behavior. No matter what, the consumers have always been and will always be leading the charge when it comes to proptech. In order to get ahead in this day and age, builders will need to meet them head on in their goal to create a seamless process of buying a home.

Advances in technology are inevitable, but it doesn’t mean that the previous way of buying a home will no longer be possible—it merely means that as builders, it’s crucial to listen to consumers and make necessary modifications to stay ahead of their needs. Since the start of the COVID-19 pandemic, the home buying industry has had to make certain changes in order to keep up with the growing demand. Consumers are looking for convenience—for a way to speed up the process while keeping it simple and easy to understand. This is where we come in.  

Creating the solutions

Since the early days of Builder Designs, we knew that the only way to be successful within our business was to meet the ever-growing needs of the industry. Fifteen years later, that desire hasn’t changed. With our own team working non-stop to create new products that will better the way homes are sold, our clients will soon be able to add these features to their own websites.

The future of proptech is already here, and our team is at the forefront of these new changes—creating the technology to better the online experience for future homebuyers and partnering with our clients to ensure their marketing strategies show the true capabilities this technology has to offer as the world of proptech continues to grow.

To learn more about the technology and services we offer that are changing the way both builders and buyers navigate home sales, give us a call at (913) 393-3367 or email

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