Whitestone Custom Homes Case Study

Website Development Portfolio

WhiteStone Custom Homes website by Builder Designs

Whitestone Custom Homes

Location: Shavano Park, TX

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Whitestone Custom Homes has been building custom homes in San Antonio, Texas since 1983. They offer custom luxury design and quality at a competitive price. 

Builder Designs began working with Whitestone Custom Homes in 2013 as an SEO-only client.   However, new home construction in a hyper-competitive market like San Antonio requires that website design be attractive and useful to the user--otherwise, a builder runs the risk of directing a lot of traffic to the site only to have visitors bounce back to one of their competitors.

Based on analytics, Builder Designs was able to determine that mobile traffic was close to 50% of their overall site traffic. With an unresponsive website design, that meant that half of all Whitestone Custom Homes site visitors had trouble viewing the website on their device. Our recommendation was that a new, mobile-friendly website was needed. 

In August of 2014, we launched a new, responsive website for Whitestone. It was designed to offer mobile, tablet, laptop, and large-screen users the correct interface layout. Since the new site launch, the time users spend on the site has increased to over 5 minutes per session. 

Additionally, site traffic is up and the lead generation has increased. SEO rankings have improved, and when you google custom builder san antonio, Whitestone is at the top of page 1.

Along with website design and SEO, Whitestone is taking advantage of Builder Designs' new directory program called Builder Cloud.  Their profile on CustomBuilders.com  and TopTenBuilders.com is just one more way to showcase who they are and the type of homes they build.

Tim Rice is President of Whitestone Custom Homes

Tim Rice


"I have to say that your SEO guy is top notch. I get compliments on our site frequently and I've recommended Builder Designs to at least 30 builders".

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