Ole South Case Study

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Ole South website by Builder Designs

Ole South

Location: Nashville, TN

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Ole South Properties is Tennessee's largest new home builder. They are recognized as one of the Top 100 builders in the nation. 

When Ole South decided to redo their website with Builder Designs, their main concern was showing up in search results. With historically low site traffic, it was clear that a lack of SEO had played a part in Ole South being virtually invisible to homebuyers unless being searched for directly. With so many other Tennessee homebuilders, this was becoming a huge problem. 

Our SEO team surveyed Ole South to determine which keywords would be best to utilize on their new site. We tested their keywords as well as a few of our own and selected ones that had a high search volume without being overly competitive. 

After the site launch, Ole South's SEO rankings dramatically improved. As a further boost to their SEO, Ole South joined the Builder Cloud, an exclusive grouping of high-traffic directory sites such as TopTenBuilders.com, HomeBuilders.com, and BuilderPR.com. 

Today, Ole South's profile on TopTenBuilders.com continues to be a leading source of referral traffic to their website.

TopTenBuilders.com has long held prime real estate near the top of Google's page 1 for the search term Nashville home builders. As a Builder Cloud member, Ole South has a featured profile on TopTenBuilders.com, providing an ongoing wealth of referral traffic and domain authority that gives a powerful boost to their SEO. 

Trey Lewis is Vice President of Sales & Marketing at Ole South

Trey Lewis

Vice President of Sales & Marketing

"We are very pleased with the amount of traffic the site gets from TopTenBuilders.com. It has consistently been a leading source of our referral traffic." 

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