Napolitano Homes Case Study

Website Development Portfolio

Napolitano Homes website by Builder Designs

Napolitano Homes

Location: Virginia Beach, VA

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Napolitano Homes has been a family-owned company building new homes for Hampton Road families since 1977. Having built more than 7,000 homes since then, Napolitano continues to maintain a solid reputation for quality construction and innovative design. View their new home communities in Suffolk, Virginia Beach, and Chesapeake VA.

Napolitano's traditions of family values and hospitality have given them a steady flow of referral traffic over the years. By 2014, though, Napolitano was ready to truly put a website to work as an online sales center. 

Builder Designs was tasked with representing Napolitano Homes through the website the same way they represent themselves in-person: warm, friendly, and inviting. Our design team achieved this through large, clear images that stretch all the way across the screen and mold seamlessly to any device. 

Napolitano is one of the first builders in the industry to utilize a live chat window on their website for the purpose of nurturing online leads in real-time. 

Napolitano also requested a custom chat feature built into every page on their site in order to really utilize the website as an online sales center. Now, whenever a visitor lands on any Napolitano Homes page when an online sales agent is available, a live chat window will appear at the bottom of the screen. This feature alone now generates a significant portion of their leads each month, and their agents love being able to nurture a lead while the homebuyer is still on the website. 

Dylan Hawkings is Marketing Director for Napolitano Homes

Dylan Hawkins

Marketing Director

"The live chat feature on our website now allows us to really use the site like an online sales center. Showing homebuyers that we're available to immediately answer questions helps us land more appointments than just having a contact form would."

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