Ideal Homes Case Study

Website Development Portfolio

Ideal Homes is a responsive website designed by Builder Designs

Ideal Homes

Location: Oklahoma City, OK

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Ideal Homes is a major home builder in the Oklahoma City market centered on philanthropic values. To-date, the company has built over 8,000 homes in the area. 

When Ideal Homes approached Builder Designs in 2008 to talk about website design, they already had a successful online program in place.  As a recent recipient of the America’s Best Builder Award and a major player in the Oklahoma City housing market, they were looking to take their online marketing to the next level.  

Ideal's director of marketing, Steve Shoemaker, had built a very organized set of metrics to calculate and track leads to the site, conversion all the way to contract.  He knew what he wanted, and it was our challenge to deliver results.  We discussed several new ideas including branded email campaigns, text marketing, mobile apps, and a custom website to tie everything together. 

Six years and three websites later, Ideal Homes continues to be a leader in the Oklahoma City area home building scene with their innovative marketing strategies

Builder Designs is proud to be a vendor partner and supply them with the tools to make it happen.  With a blended inbound marketing strategy, their search volume and conversion rates continue to improve and are among the best in the country.  To this day, 25% of Ideal's new home sales come from internet leads. 

Steve Shoemaker is Marketing Director at Ideal Homes

Steve Shoemaker

VP of Sales and Marketing Ideal Homes

"In 2008, when we engaged Builder Designs to build our website, we had big expectations.  We had talked to several web design companies who had expertise in internet marketing, but Builder Designs stood out because they had so much experience with home builder web."

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