DSLD Homes, LLC Case Study

Website Development Portfolio

DSLD Homes website by Builder Designs


Location: Denham Springs, LA

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DSLD Homes is among the top 30 builders in the nation, building over 1,000 homes per year. The privately held firm currently builds in Louisiana, Alabama, and Mississippi. 

With over 125 new home communities across three states, DSLD Homes needed a website that would allow them to easily manage and maintain their inventory in one centrallized location. Builder Designs offered the only website solution that would allow them to combine all their communities into one website with one admin system and still maintain great SEO. 

Each page on the DSLD site has its own custom title tags, meta description, and keywords, making it possible for their website to show up in local search results for every location. The site traffic from each of their markets feed into the website as a whole, which over time has built an additional powerful SEO boost. 

With such a large and complex site, navigation was key. In our Define phase, we created a site map that broke out each of their states into counties and again into individual communities.

Builder Designs carefully considered the user perspective in each stage of the website design and development process in order to achieve a website that was not only functional from DSLD's perspective, but their homebuyers' as well.

The new website increased their efficiency as a company, allowing them to update all of their inventory from one location, as well as to manage all of their leads from one location. As an added bonus, combining all site traffic into one location has given them a much stronger foundation for SEO, which allows them to consistently rank highly in search results for any of their target keywords. 

Saun Sullivan is Senior Partner at DSLD Homes

Saun Sullivan

Senior Partner

"Builder Designs provided the custom solution we needed to manage our online inventory. We're extremely pleased with the consistent site traffic we've been getting since the site launched."

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