Builder Designs | Intelligent marketing for home builders

We talk to a lot of home builders about their internet marketing strategy and one of the most important topics is always search engine optimization.  SEO is often looked at as  the ‘ex-wife’ of the website because SEO has shown that it can be annoying, elusive, contradictory, expensive, and painful all at the same time.  Many times clients will come to Builder Designs with a bad experience with an SEO firm and are hesitant to invest money into a new strategy.  The question invariably revolves around the monthly expense and what you get in return – which is a fair question.  The real question should be, ‘show me the results of your clients’.  I’m a firm believer that you let your work do your talking for you and in this area,  effective SEO is best explained by a google search.  We all get the emails guaranteeing first page results.  I probably get five emails a day pitching me on the virtues of off shore seo link building firms.  What cracks me up is how many SEO companies promise first page results without even researching what the search terms are and in what market.  There is a big difference in ‘new homes memphis’ than ‘new homes Timbuktoo’.

Want examples of Builder Designs SEO in action?  Take a break from reading this and do a google search for ‘new homes memphis’  (look for Grant Homes) or ‘new homes nashville’ (look for Goodall Homes and The Jones Company) or ‘custom home builders dallas fort worth’ (look for Sandlin Homes).  I could fill this page with examples of our client’s SEO – but you get the idea.

My good buddy Jim Adams from the New Homes Directory has probably forgotten more about SEO techniques than many of the so called experts out there, and he has proven that to be effective with your SEO ‘content is king’.  You’ve probably heard that phrase before, but if you haven’t you need to remember it.  Tattoo it to your ankle if you need to, because we are entering into new and fast paced world where Google is changing algorithms on a monthly basis – but the one constant is good content is king.  Take that one step further and find a company who will write about you on their site, assuming it’s within the builder vertical, and you’ll be on your way to SEO nirvana.  In closing, keep in mind that all SEO/SEM is not the same.  Before you commit to any SEO program, you need to have evidence that the company has expertise in the builder vertical.