Tags: Google Alerts, home builder SEO, internet marketing for home builders, Local SEO for home builders
This post was written by: Anna Chandler
Every minute of the day, Google receives over 2 million search queries. And there are always new results to feed people: the amount of data being produced online every day is pretty incalculable. With all of that it’s hard to keep track of every mention of your company online. But monitoring your internet presence and online brand is absolutely required for a healthy future. With 9 out of 10 home buyers starting their purchase online you need to know what they’re seeing and what they’re saying about your business!
- The Plan: To see everything published online about your company – and your competitors.
- The Problem: The sheer speed and size of the internet.
- The Solution: Why not let Google do all the work?
Set up a Google Alert. These are emails sent to you when Google finds a new result that matches your search terms, and you can use them to monitor anything on the Web.
Set up a Google Alert today in less than thirty seconds. Just go to google.com/alerts and add your queries. Definitely add your business name and website URL. For example, I’m tracking “Builder Designs”, “builderdesigns” and link:www.builderdesigns.com. That tracks any mention of the company, the domain name, and a link back to our site, respectively. (And yes, the quote marks and grammar there is important – feel free to steal those and edit as needed for your own Alert. Or contact us if you want help setting them up.)
I really recommend you set up an alert for your company name at minimum. Here’s an example of my Builder Designs alert:
What does that let you do?
- See what’s published about you online. Track everything from news articles to customer tweets.
- Respond to positive reviews and questions. Show potential home buyers how involved you are every step of the way by immediately responding to questions posed online or thanking current buyers for a good review.
- Respond to negative reviews. Handle how your company is perceived by thoughtfully and quickly responding to concerns or badmouthing.
You can set those email alerts to come once a day, once a week, or immediately as they happen. Google Alerts also let you specify the result type (news, video, blog, ect), region, and language. (The region specification is great for your Local SEO). Be sure to define whether you want “all results” or “best results”. I have Builder Designs set up for all results, but a mention of our phone number set only to best results, since that’s an unlikely search and I don’t want to waste time checking the results of other people’s phone numbers.
But Google Alerts isn’t just a great way to manage your online brand. It’s also the perfect way to keep track of competitors. Create an Alert for your top 3 – 7 competitors, tracking their company name and URL, and you’ll always stay one step ahead.
How does this help you?
- See what’s being published about them online. If all references to “green building” or “energy efficiency” are about your competition, and that’s an edge in your market, you’ll know where to focus your Adwords or content blogging.
- See where they’re focusing their efforts. If they’re drowning your potential buyers in Facebook ads, that’s good to know. So are any articles gaining them free publicity. If they have a good name for local charity involvement, maybe you need to better share your own volunteer work.
- Read their negative reviews. If buyers are complaining about their lack of customer service or opportunities for customization, you know what to pitch.
Set an alert, sit back, and watch the information pour in. Now Google can deliver up-to-the-minute results about your name and your competitors’ activities. It’s the perfect way to manage your online marketing and keep close tabs on your local market.
See what’s being said about you. Your company’s future will thank you.