Builder Designs is now offering Inbound Marketing services starting in 2015. Learn about our plan to increase your lead generation.
For a long time, we’ve stressed the importance of Search Engine Optimization (SEO) for generating organic search traffic to your website. Now, SEO is becoming one integral part of a much larger picture that encompasses marketing for your website. We refer to it over here as Inbound Marketing.
If you’re new to the idea of actively marketing your website, here’s something for you to consider:
Imagine you’re running a lemonade stand. You create the most eye-catching, inviting booth and set it up on the busiest street corner where lots of people will drive by and see it. That’s what SEO does for you—it makes you visible to the people who are searching for new homes in your area.
Now, think about how big your city is. There are people all over the city who would buy your lemonade if they just knew you were out there. Imagine how much more lemonade you’d sell by putting flyers all over the city with tantalizing pictures of your product. That’s what Inbound Marketing does.
Inbound Marketing is designed to target the type of homebuyer who is already or about to be looking for new homes in your area and deliver relevant ads and information to them, all leading back to your website. It simplifies the home search process. It’s like walking into a clothing store and having someone immediately hand you all the right sizes and styles so you don’t have to go hunting through the racks.
Think of SEO as insurance. Ranking high in Google results is and will continue to be important. However, relying only on SEO to bring you new leads is a mistake. With so many efficient (and inexpensive) tools out there to drive traffic to your website, why would you not use at least one of them?
Our Favorite Tools
Why we like them: Since they’re designed to offer extra information about specific ads, they help increase lead generation. They’re also good for testing design and messaging without altering your website.
Why we like them: A great way to make it onto Google’s front page when you’re competing with other homebuilders in your area. You can also direct people to a landing page to really increase those conversions.
Why we like it: Facebook ad targeting exceeds Google Adwords targeting options by leaps and bounds. We also know that more than 70% of homebuyers are already using Facebook. One of our clients saw a 500% increase in website traffic from Facebook in just one month of running our ads.
Why we like them: Easy way to get the word out to people who are already interested in your product. Great way to test content and messaging when used with a landing page.
Why we like it: Aside from the fact that we created our own program for it, we like that allowing homebuyers to text in for more info on a home is in line with today’s consumer behavior. We also like that you can put texting keywords in your print ads and billboards to test their effectiveness at generating leads.
Hit the Easy Button
We get it. Online marketing is technical, confusing, and sometimes amounts to nothing more than a scam. This is probably why so many longstanding homebuilders have left this resource untapped. This is also why we think builders who start marketing online in 2015 will have runaway success.
Builder Designs is offering homebuilders the Easy Button for your online marketing. You tell us about your business, your challenges, and your goals, and we take care of the rest. We think the only things you should have to manage in your online marketing are the leads.
Why market with us? Aside from the fact that we’ve built hundreds of homebuilder websites across the country, our plan is completely transparent and customizable just for you. Every service we offer has numbers associated with it. We don’t make false promises about getting you to rank #1 on Google or generating X number of new leads each month. Anyone who tries to make those promises isn’t being honest with you. Instead, we offer hard numbers that show you exactly what we’ve delivered in regards to your ROI:
- How many people visited your website because of an ad (and how much each visit cost)
- How many new leads you got because of an ad (and how much each new lead cost)
- How much better one type of ad performed over another
- How many people opened your email
- How many new leads an email generated
- How much you’ve made from your advertising campaign vs. how much you paid us to run it
Want to learn more about our Inbound Marketing program? Email firstname.lastname@example.org to request our detailed documents.