What We’re Thankful For

Categories: General Thoughts, What's new?
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This post was written by: Anna Chandler

We want to take time out of our usual schedule of website designs and internet marketing research to give thanks to all the good we have in our world. Whether it’s our awesome clients, the local sports teams, supportive families, or caffeine, we all have a lot to be grateful for.

Builder Designs is thankful for graphic

Chip: My sanity.
Scott: Family.
Brian: Bill Self, Taco Tuesdays, my kids, my new ping driver, Adobe Creative Cloud and the Kansas City Royals for creating a new set of baseball memories that don’t involve George Brett.
Tory: I am thankful for Joshua’s weekly trips to Oddly Correct to keep us all heavily caffeinated.
Mike: Berkeley. And Anna. Although I guess you should probably put my fiancé first.
Ryan: Family, friends, health, home, work, food, and being back in KC, the city of seasons.
Katie: A very fun job, coffee, pie, and that my good friends and family never use Comic Sans.
Joshua: My job, my family, and my puppy!
Amber: My health, a job I love, friends & family, and sweet doggie Hannah!
Anna: Friends, family, and new books!
Abby: Eric Hosmer, his smash hits, and his smashing good looks.
Josh: My beautiful wife, my books, my scotch, and my comfy chair.
Jerome: My new home!
Edward: I’m thankful for my wonderful wife and Vim.
Olivia: Working in a place where I get to learn new things every day. And for being done with Christmas shopping!
Karsen: Sarcasm, mimosas, and Bill Snyder.
Jen: Hot chocolate to keep me warm and caffeine to keep me awake. Also, you know, friends and family and stuff. That too.
Debbie: Coffee, chocolate, amusing or comic humor, my family, my pets, my co-workers, and Builder Designs, not necessarily in that order.

Just Launched: Custom Homes of Texas

Categories: Latest Site Launches
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This post was written by: Abby Hill

Custom Homes of Texas

 

We just launched the new website for Custom Homes of Texas! This family-owned custom builder is located in the Dallas-Fort Worth metro area and needed an online space where they could not only send current leads, but be discovered by new ones as well. With stunning photos, optimized pages, and responsive design, they’re sure to see their leads increase in 2015!

Something unique about Custom Homes of Texas is their faith-based company motto. They often use the words honor, integrity, and service when describing the way they do business, and this is something they wanted to feature in multiple places on their site. To this end, we included their special company motto in the footer throughout the website to pay homage to a meaningful part of their business.

Our copywriting team was enlisted to help optimize copy on the site, and we did so by ensuring their most important pages met the 250-word threshold for SEO. We also included their favorite Bible verse on their About Us page and some unique details to personalize their web copy so that it reflected their family-oriented and down-to-earth company vibe.

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As you can tell, these guys do some pretty incredible custom work. You should definitely go check out their new site at www.customhomesoftexas.com. If you’re in the Dallas/Ft. Worth area and interested in working with them, you can reach them at 214-432-0911.

Special Ranking for Mobile-Friendly Sites

Categories: Home Builder SEO, Internet Marketing for Home Builders, Responsive Design, Website Design, What's new?
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This post was written by: Anna Chandler

Hey home builders: Google is launching a search results tool that could make your traffic plummet – or bring hundreds of new home buyers, because they know it’s going to be a great experience. The latest in internet marketing? Google is adding a “mobile-friendly” tag to mobile search results.

New mobile-friendly label from Google

You can see how that tag will sway user behavior. It could even be the factor that decides if they click on you or a competitor.

You’ll earn that label as long as you meet the criteria Google says translates to best user experience:

  • Uses text that is readable without zooming.
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom.
  • Places links far enough apart so that the correct one can be easily tapped.
  • Avoids software that is not common on mobile devices, like Flash.

 

Want to see how you rate? In addition to the new Mobile Webmaster Tool, Google just gave us a great Mobile-Friendly Test:

Royal Oaks Homes in a mobile friendliness test

Plug in your URL and see how you do!

(P.S: The feature is still rolling out globally, so you may not see it as a search result for a few more days.)

Google says that “We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.” Pay attention to the later point: responsive design will be be crucial to your internet marketing in the near future. Not to mention, way more user friendly for potential home buyers. (And yes, we checked: all of our responsive websites get the high score.)

Google absolutely recommends responsive design over all alternatives. Why? For starters, there’s only one website – not two, the full site and a mobile version. That means all of your content (and SEO) is the same no matter what. And that means buyers get everything they need at their fingertips instead of being limited in their buying or researching options. Plus, there’s no confusion sending buyers a link to a specific page on your website – it’s the same URL no matter what device they’re on.

Two, it scales no matter the technology. With so many devices on the market it’s nigh-impossible to design a mobile version that fits perfectly with a tiny tablet and the new giant iPhone – not to mention your 17″ laptop and the big-screen TV. Responsive design is liquid and shapes itself to the format of any user’s device.

What if you don’t have a responsive website? If you’re still working off of a mobile version, make sure that it is easy for home buyers to access, to research their desired information (like a community description, or the price point of a home), and that it’s easy for them to make contact with you through the mobile device. That translates to a notable email address and phone number on every page. Ideally, the phone number is accessible at the click of a button and not something they have to memorize and open their phone app. With those basics in place you’ll know you’re in a safe place.

…For the time being, anyway. Google is pushing mobile-friendliness hard – they even anticipate that in 2015, more users will be on a mobile device than a desktop. For the first time in human history! If there is one focus you need on the table for 2015, it’s this: responsive website design and total mobile friendliness for your home buyers.

How to Get Good Reviews from Home Buyers

Categories: Home Builder SEO, Internet Marketing for Home Builders, Local SEO
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This post was written by: Anna Chandler

Google+ icon for reviewsReviews are an important part of your Local SEO campaign. As well as being a direct ranking factor – that is, the more reviews you have, the higher you can rank – reviews are important to home buyers. Honest feedback from other buyers lets your prospective client understand your strengths and possible weaknesses. It lends credibility and trustworthiness, two key aspects for turning that search into a sale.

So don’t be afraid to ask for one! Buyers love to leave feedback. They just need a gentle reminder and the availability to leave a review. It’s usually two factors that slow them down: not being sure how or where to leave a review, and remembering to do so. A simple, polite request – and maybe a link to your profile – is all buyers need to get over that hurdle. (We provide infographics to our Local SEO clients that lay out quickly and easily the ‘hows’ and ‘wheres’ for home buyers to minimize any potential confusion.)

Google recommends three steps to encourage reviews for your business:

  • Remind your customers to leave feedback. Simply reminding customers that it’s quick and easy to leave feedback on Google on mobile or desktop can help your business stand out from sites with fewer reviews.
  • Become an active presence on Google and respond to reviews. Your customers will notice that your business values their input and respond with more reviews.
  • Make sure your business information is verified. (Only verified local Google+ pages can respond to reviews).

 

Google also provides some “but don’t do this”, most of which are for people leaving the reviews. You can read the whole list, or I’ve selected the most important notes for our industry:

  • Don’t try to delete negative reviews.
  • Don’t leave a review if you are the owner or employee of the company – that is a conflict of interest.
  • Don’t set up review stations or kiosks at your place of business just to ask for reviews written at your place of business.
  • Don’t offer money, products, or services for reviews.
  • Don’t write negative reviews about a competitor.

 

I also highly recommend checking the specific TOS of a website you’re getting reviews on, because each have their own policies. What might those websites be? The most important review site for Local SEO will be your Google My Business page. (See our Perfecting Google+ article for a great example.) Other websites to consider include Facebook, Houzz, and Guild Quality. You can check on places like Yelp or Foursquare, but those are more tightly focused on other industries.

When do you want to ask? Really, any part of the process when you feel the buyer really knows you – though the after-sales point is capturing them at their happiest. Other ideas include at the model home, sales center, or after final walk-through.

As important as asking: answering. Always, always respond. Nothing means more to that buyer and to future buyers getting an impression of your service. (And be sure to leave the reply as the business page, not your personal account – although if the sales agent who worked with them also wants to chime in, so much the better!)

To a positive review, take a moment to thank them and compliment them in turn. The more specific you can be to their experience the better. To a negative review, thank them for their feedback and offer a phone number or email for them to follow up their complaints with. That takes it off the public space, while proving to other buyers that you are a thoughtful and considerate builder.

And yes, you might sometimes get negative reviews. But user feedback actually shows a preference for mixed-reviews than a builder with zero reviews, and ratings as a whole boosts SERP. Who knows, a few bad reviews might even expose a problem to care for. Handling that feedback with aplomb and kindness is where you really show your quality.

More likely you’ll get positive after positive reviews, as home buyers thank you for the care and dedication you put in to every home you build. For SEO, builder credibility, and for the compliment of honest feedback, buyers and builders both benefit when a business is reviewed on Google.

[Want to try it yourself? We’d love to hear what you think! Check out Builder Designs on Google+ and leave us some feedback.]

High Quality Content for Home Builders

Categories: Home Builder SEO, Internet Marketing for Home Builders
Tags: , , ,

This post was written by: Anna Chandler

Content is King: content generation for home buildersIn the last few years Google has made enormous changes to their search algorithms, all devoted to providing a better user experience. (See last week’s post about the Pigeon update as an example.) We’re doing everything we can to ensure you thrive through every update. SEO has grown from a quiet, behind-the-scenes focus on meta tags and site architecture to combining on-page and off-page factors – social media, Local SEO, link building, press releases, and more – into a powerhouse of 100,000+ ranking factors. While the old work is still absolutely required to succeed, it’s no longer enough. That’s why we’re introducing our inbound marketing plan, new internet marketing features, and helping home builders improve what they already have.

This week we want to talk content. Content is king. Not only is it one of the most important ranking factors, but it’s totally free and easy to implement.

So what counts as a high-quality content site? At its most basic, it’s a website that provides your users with what they want. Meaning: it’s easy to use, full of information, and leads to an easy way to contact you for more. The usability and lead generation is baked into your responsive design, but because our custom CMS makes it so easy for home builders to create new pages and add data a lot of times they’re still left with the question, “Well – what kind of information?”

Google has helpfully provided a check-list of questions; we’ve gone through and chosen the ones must relevant to home builders. ‘Yes’ answers indicate a page of high quality:

  • Would you trust the information presented in this article?
  • Is this article written by an expert who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information?
  • Does the page provide substantial value when compared to other pages in search results?
  • Is the site a recognized authority on its topic?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Would you expect to see this article in a printed magazine?
  • Are the articles not short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?

 

This high quality content will impress your home buyers and help you rank high. Along with checking over flow, keyword usage, and grammar, we have a list of topics that we recommend home buyers include. These are questions frequently asked by home buyers, and something those potential buyers want to research online before they ever call you.

Which brings up a good point: sometimes home builders ask us, “Is this too much information on the website? Am I giving everything away”?

No. For Google, there’s no such thing as too much content. And yes, buyers are reading it. The internet has drastically changed people’s method of purchase, especially the purchase of big-budget items like a new home. 9 out of 10 buyers start the process online, and most do hours of hours of research before ever contacting you. In fact, for many buyers their contact request is because they’re ready to buy. If you don’t provide that information online, are they likely to contact you to get it? Frankly, no. They are much more likely to turn elsewhere and start over. It’s not impossible for a buyer to jump through those hoops to buy your new home, but we don’t want to throw them that challenge. We want to make it as easy and painless as possible.

So home buyers checking out your website are interested in:

  • Your location. List out the cities you build in, and explain on-your-lot construction if you offer it. If you build in very popular communities with high name recognition, list those too. Preferably on the home page: that way buyers immediately know if you’re the right builder for them.
  • Your history. How long have you been in business? How did you weather the home market drop-off? Or, alternatively, are you brand-new with a lot of brand-new styles for the modern homeowner?
  • Your focus. Whether you are a new home builder, custom home builder, or a new home builder with some degree of customizability.
  • Energy efficiency.  How green a builder you are and how well-rated by Energy Star your homes are.
  • What special features your communities offer – like proximity to local attractions and free amenities.
  • What special features your floor plans offer – like modern layout or customizable exterior.
  • What special features your new homes offer – like turn-around time or quality touches.
  • What special features you offer. Why should they buy from you versus your competition? Where do you excel, what makes you the builder of choice? Some details popular builders include are special sales, women-centric building, affordability and price per square foot, customization capability, vendors used, financing offers, extended warranty coverage, and plain old fashioned customer service: how close they are and how much they care about each individual buyer.

 

Part of our SEO process is checking in on content for all new websites. We look at length, quality, keyword density, and readability. And sometimes home builders start worrying about the finicky details. But don’t. As Google says, “Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users“. That art and science of algorithm change, that’s our job. Providing high quality content to your users, to help them move from considering to buying: that’s all you need to worry about. Actually building the homes. We’ll take care of the internet marketing and get those buyers to you in the first place.

Just Launched: Portico Homes’ new builder website

Categories: Latest Site Launches, Website Design
Tags: , , ,

This post was written by: Anna Chandler

Fresh. Affordable. Right. So goes the description of Portico Homes, a new home builder in Bloomington-Normal IL with over 15 years of experience and an eye for progressive colors, modern style, and innovative designs. It’s also a good description of their new website that we just launched.

The website of Portico Homes, new home builder in Bloomington-Normal IL

After partnering with us on O’Neal Builders, their custom home builder division in Peoria IL, Jim O’Neal and Builder Designs went to work on Portico. The new website makes it quick and easy for home buyers to find the perfect community, quick move-in home, or floor plan to start their building process from. Along with plenty of information about Portico Homes and why they are the builder of choice in Normal, their photo gallery invites you into their energy-efficient homes:

Exterior of a new Portico Homes home

 

Interior of a new Portico Home

The most affordable homes on the market today, Portico Homes is proud to offer prices that fit your budget and your needs. And with their Low-E windows, R-49 ceiling insulation, and Energy Star appliances, you’ll continue to reap those savings for years to come. It’s not just a great deal: Portico provides those extra touches like full-size bathroom mirrors, a landscaping package, and a full sheetrocked garage that is finished and painted.

“We know that creating and moving into your dream home is one of the most important investments you can make for your family,” Jim O’Neal says. “So when we build your home we take our responsibility to you very seriously.” That is why they manage every element of the construction. Your new home team will include a designer, job site supervisor, estimator, and customer care professional to ensure that you get the attention and care you deserve.

Ranked as one of the most exciting cities in Illinois, Bloomington-Normal is nestled in a lush farming community with a strong educational community and thriving economy. Portico Homes has over five communities in Bloomington and Normal, as well as new home developments in Central, Downs, Carlock, and Washington IL. They also offer a strong build on your lot program: From Bloomington – Normal all the way south to Clinton and west to Peoria – Dunlap, if you have the land Portico has the plan!

We are proud of the new website for Portico Homes and confident that the responsive design and robust internet marketing plan will create new leads and new sales for these Illinois home builders. To speak with Portico Homes stop by and contact them here. Or if you’re curious about their design and would like more responsive website ideas, browse the Builder Designs’ latest launches.

Apple Maps Connect: A New Tool for Local SEO

Categories: Home Builder SEO, Internet Marketing for Home Builders, Local SEO
Tags: , , , ,

This post was written by: Anna Chandler

Since the last Pigeon algorithm update we’ve happily seen more and more home builders realizing the importance of a Local SEO campaign. Today there’s great news for Local SEO – and an end to a long-running frustration – you can now add or edit local business listings on Apple Maps.

For more than two years we didn’t have this capability and had to rely on Apple making the update themselves. Apple Maps Connect is their answer. Sign in with your Apple ID (or sign up for a free account) and add your new business listing. What’s really nice is that you get to place the pin for your location yourself, so you can make sure the map – and corresponding mobile directions – is exact.

How to use Apple Maps Connect for your home builder internet marketing

We highly recommend first searching for your company. If you have a listing already you’ll want to claim and edit that, versus creating a duplicate account. If for any reason there are already duplicate accounts, be sure to ask for the extras be taken down. This can occasionally happen if, for instance, your company goes under several names.

Like a strong Google My Business listing, you’ll want to choose the appropriate business category, confirm your hours, and add in your full details. Apple Maps Connect lets you link up several social media accounts, like Facebook and Twitter, which is especially nice for home builders with a strong social media presence.

Those business categories are very important, by the way – they’re the way buyers find you. Out of 671 pre-defined categories Apple will let you pick three: a main category, sub-category, and sub-sub-category. Frustratingly, there is not just a “home builder” option. The closest current match is Home Services, which also further breaks down into interior designers, apartments, real estate agents, and more. Read through a full list of Apple’s categories.

In order to verify that others aren’t editing your listing erroneously, you’ll get an immediate and automated verification call from Apple with a few numbers to fill in. From there the new account or update may take a few days or even weeks to show up. Apple reviews the information before it’s live, so you’ll want to check in later on the final version. (This is true for many citation directories.)

Right now the service is only for the US, but that should soon change.

You definitely want to get right on this. Apple Maps is already a huge product, and now that their local citations are stronger those listings are only going to get more important. They may even start rivaling Google’s importance. If you’re fighting back a drop in ranking from the Pigeon update, this is a big step in a citation building program that will help put you back on top.

As always, for more information or help setting up your Local SEO campaign and Apple Maps listing, just get in touch.

Real Estate Websites Plummet 63 Percent in Search Results

Categories: Home Builder SEO, Internet Marketing for Home Builders, Local SEO
Tags: , , ,

This post was written by: Abby Hill

Screen Shot 2014-10-15 at 12.46.40 PM

If you’ve seen your website drop several pages in Google results, we might have an idea why: Google’s Pigeon update.

Every now and then, Google rolls out a new algorithm to make its search bots smarter in delivering relevant web pages to your search query. The latest one is called Pigeon, and it’s supposed to benefit local SEO and mobile search.

Since its debut in late July 2014, there have been a few issues—namely, in the real estate market. Searchenginewatch.com reported that real estate websites fell 63 percent in Google Places results after the pigeon update.

 

 What might be happening

It’s still unclear why some real estate websites are seeing success despite the overall negative outlook following this update. Some speculate that Pigeon’s favoring of directory listings (a local SEO must-have these days) are unfairly inflating sites like Zillow, Trulia, and New Home Source simply because the algorithm values a directory as one of the most helpful/relevant results to deliver to a local search.

This seems to be most obvious when searching for larger metro areas rather than specific towns. Actually, this makes a lot of sense when you consider that the big real estate directories are likely funneling their advertising dollars into those bigger nets in order to capture more search queries.

It may be worth optimizing your website for your communities within the larger metro area to avoid competing with the large directory sites.

 

The silver lining

Local search is still a big deal, and it isn’t going anywhere. If you’ve seen your rankings drop and you haven’t updated your SEO in several years, the problems you’re seeing are likely due to your website not being optimized for local search at all.

The Builder Designs team has been studying the heck out of local SEO, and it’s something we’re stressing all of our new clients invest in for their site. We can certainly take a look at your website and get it up to speed on local SEO if you’re not happy with where you’re ending up in search results.

If you’re optimized for local, have at least 250 words of content on each site page, and you’re still having issues, you might try retargeting your focus to include long-tail keywords.

 

Long-tail keywords: the secret sauce

Long-tail keywords are sentences or phrases that have a lower search volume and refer to something very specific, like “luxury new home builders in Olathe KS” or “cheapest place to buy camera equipment in Phoenix.”

This is actually something that’s pretty under-utilized considering that most people search with conversational phrases instead of short “head” keywords, like “Olathe homes” or “realtors.”

Google’s latest algorithms have actually been designed to better serve these conversational searches. It makes sense when paired with the fact that searches are becoming more localized. We no longer get on the Internet just to research global information.

While it might seem attractive to go after keyword phrases with high search volumes, the downside is that you have tons of competition for those searches—namely, those big directory sites.

It’s best, in the current climate, to play to your specifics. The big sites aren’t going to bother optimizing for “new homes in Olathe school district 233,” but this search query may cover several of the communities you build homes in. And while there might not be a thousand people using that phrase every month, you’ll know that when someone does make that search, you’re likely to be the one that captures the lead.

 

Don’t sweat it.

You should certainly take measures to allow your website to make nice with Google’s new algorithm updates, but don’t worry if things are a little rocky for a few months. Pigeon is still pretty new, and the kinks still need to be worked out.

If you’re looking for some good news, read this article about how one company’s real estate clients have actually seen an improvement in their page rankings since Pigeon was released. If you’d like to continue to do your own research on local SEO and Pigeon, we recommend keeping Moz’s handy Local Search Terms Glossary open in another window to reference when jargon gets confusing.

 

As always, Builder Designs is here to help when you’re ready to upgrade to local SEO.

Just Launched: Kaden Homes

Categories: Latest Site Launches

This post was written by: Abby Hill

Kaden Homes website by Builder Designs

The brand new website for Kaden Homes, a new home builder in north Texas, is live as of today!

The Builder Designs team loved working on this project largely because of the stunning photos Kaden provided of the interiors of their open, airy homes. We’re talking serious eye candy.

We really like their choice of photos for the home page slideshow. You actually feel like you could step through the computer screen and into one of their homes. It really invites you to click around their site and see what other amazing work they’ve done.

 

Kaden Homes website by Builder Designs

When you’re doing unique and interesting home interiors and getting great photos of your finished homes, it’s important that your website is able to properly display those photos so that visitors will be “wowed” when they arrive at your site. This was definitely something Kaden’s old site lacked, and we’re happy we were able to give them a site that really made their photos pop.

Additionally, we built some new pages for Kaden that allow them to provide some great information for their homeowners—for instance, warranty information, mortgage information, emergency services, and their custom 75-page Homeowner Guidebook. Having all this on their website shows homebuyers that Kaden cares about them not only before and during their home-buying process, but after as well.

Talk about awesome customer service!

 

Kaden Homes Website by Builder Designs

Right now, Kaden is building new homes in several communities in Fort Worth, TX. Homebuyers interested in this area will love how many photos are available on the site of the communities and home interiors. We like how Kaden provided some photos of their staged homes so that visitors to the site can get a big-picture idea of what it would be like to live in a Kaden home.

The BD team is super proud of this awesome site, and we hope Kaden loves it too. Go check it out and let us know what you think of their seriously rad homes.

Demographic Tracking: A New Advantage in Your Internet Marketing

Categories: Home Builder SEO, Internet Marketing for Home Builders
Tags: , , , , , ,

This post was written by: Anna Chandler

We discussed the importance of demographic tracking last week. Big news this week: demographic analysis is now in your Google analytics account and a part of your monthly reporting! Your monthly SEO report from Builder Designs will now include information about the age range, gender, and interests of your incoming traffic.

 

 

Demographics analytic report on Builder Designs, internet marketing and website design for home builders

With demographic information we can answer questions like:

Am I targeting the right market?

We want to make sure your target market and your incoming market strongly overlap. If you build townhomes in a busy city, for instance, you’re probably looking for more 18-24 than 35-44 yea- olds. On the other hand, we don’t want to miss advertising to an interested group. If your 18-24 year-olds numbers are high, maybe it’s time to invest your print marketing budget into social media.

Am I converting leads into sales?

Does your website respond to your buyer’s needs? If the visiting women are technophiles you need a responsive website. If the men are interested in home decor, big splashy pictures of interior work are a must.

If 1,000 people are visiting the website but only 2 contacting you, we need to make a change. It could be a number of factors, from the economy to the ease of finding your contact form. But we absolutely want to consider market appeal and where the conversion tipping point lies.

What opportunities am I missing?

Demographics also gives us another way to advertise. Check out this sample interests breakdown, which is available in your analytics account:

Demographic analytics on Builder Designs, internet marketing and website design for home builders

Movie and TV interest is high, so video marketing – Traditional commercial? Hulu advertisement? Or just a new feature from YouTube on your website? Definitely virtual tours – may be a whole new way to pull in sales. On the other hand sports enthusiasm is fairly low, so it might not be worth the big bucks of a magazine ad.

Am I profiling valuable customers?

Demographic tracking is a superb way to get granular. You can break down key items by age and gender that provide a wealth of information, like:

  • Percent of new traffic. (Are you attracting the new customers you want?)
  • Average session duration. (Who spends longest on the website?)
  • Bounce rate. (Are some users more engaged than others?)
  • Pages. (What sections of the site attract whom?)

 

Never before has so much data been at our fingertips. Now we can have real numbers to back up our hunches: demographic analysis is a powerful new tool in your SEO arsenal. Learn more about demographics directly from Google (including how they get the data, and why it may not be a complete picture of your users). Or to learn more about this new aspect of your report and your internet marketing campaign in general, contact Builder Designs.

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