Tags: Builder Designs, My Home's Story, New App, New Homebuilder App
This post was written by: Builder Designs
Content marketing is hot! Marketers around the globe publish billions of articles, videos and photos intended to attract consumer attention. Consumers are sharing 27,000,000 pieces of content on social media each day. How can we as builders capitalize on this trend?
Luckily, we have a distinct advantage. As homebuilders we have access to great content that our buyers would love to share with their friends and family… photos and updates of their new homes.
Think about it. Other industries work hard to get their buyers posting and sharing about their shoe purchases, DIY ideas and restaurant reviews. None of those things is as important to a buyer as the brand new home they are building. We should be making it fun and easy for buyers to share photos and updates of their new home. More importantly, we should be hosting that content on our own websites to drive traffic and sales.
My Home’s Story partnered with Builder Designs to allow your sales agents to create and update personal buyer webpages instantly from their mobile devices. Here’s how it works:
Simply input buyer information into the My Home’s Story app from a phone or tablet. You’ve instantly created a new personal page on your website for that buyer.
Post photo and text updates of each buyer’s home under construction. With just the touch of a button, you can capture every important moment from foundation to finish while allowing your buyers to easily share their experience with friends and family.
With each update, your buyers receive an email of their new photos, a link to their webpage, and social media buttons that make it easy to instantly share their photos with friends and family. Your buyers become brand advocates, spreading the word and driving traffic to your website.
In our two-year case study, the My Home’s Story program was responsible for 7% of all website traffic and even better, resulted in a 400% increase in referral sales. Since then, dozens of other builders across the country have implemented the My Home’s Story program with similar results.
Interested in trying out the My Home’s Story app for yourself? We are offering a Free 30 Day Trial for all web clients of Builder Designs. Submit your information here, and we will contact you within one business day to get started.