Tags: blogging for home builders, home builder marketing, home builder social media, Home Builder Websites, internet marketing for home builders, responsive design for home builders, website design for home builders
This post was written by: Abby Hill
Having an outdated website design is like hosting an open house without bothering to do any staging or upgrades–prospective buyers will enter your website, see the lack of helpful technology, and immediately leave.
It’s not enough anymore to simply “be” online. That’s because everyone is already online, and we mean both your competitors and your prospective clients.
You might still be getting business face-to-face and directing clients to your website as a way to promote further contact and interest. That’s fine, but if your website is outdated, you’re going to miss untold numbers of potential buyers who first found out about you online through your website and then decided that it’s not worth their time to go check you out in person.
Consider this as well: if you’re building new homes with all the latest features, how can you possibly communicate that to prospective buyers with an old website design? It’s like trying to sell someone an old house with a gorgeously renovated interior and a completely neglected exterior.
I just redid my website a couple years ago, so I should be good, right?
Web changes unbelievably fast, and while your website design might still be relevant, chances are your site isn’t optimized anymore.
An optimized website is one that has all the latest things in the code that help Google make your website show up when someone searches for home builders on the Internet.
Sometimes, these updates just come with new ways to make website code even more helpful to the search engine. Other times, the updates will basically discontinue certain practices that used to be helpful in getting your website found. In those cases, if the discontinued practices remain in your code, Google essentially blacklists your website because it’s so unhelpful, and then you stop coming up as a search result for prospective home buyers. Yikes.
Optimization can also refer to whether your website displays correctly on a cell phone or tablet. Open your website on either of these devices and see if it’s easy to view and navigate the information. If you’re still not sure, contact the person who built your website and ask them if they made it “responsive.”
Think of your website like a million-dollar home. You wouldn’t invest in a million-dollar home only to fill it with ugly furniture and neglect to maintain it. Keep your website updated with beautiful, high-resolution images and the latest SEO.
Keeping Your Website Up to Date
Unless you happen to be a web marketing and SEO guru in addition to being a home builder, you’re going to need to outsource (and yes, pay for) continual website updates. This isn’t a bad thing. Even if your site needs a complete redesign overhaul, you have the opportunity to revamp your online image and attract new customers–which, in the industry of new and custom homes, translates to a lot of dollars.
A good rule of thumb is to have your website audited once or twice per year. This means having a website genius look through your site and find broken links that need fixing, things that could be made better for prospective buyers, SEO-related changes and updates, and any other issues with overall functionality and appearance. Doing this will ensure that your website will always be working for your business, helping put cash in your pocket.
- Put as much effort into your online image as you do your homes. Buyers will make assumptions about your company based on your website the same way they make assumptions about the inside of a home by looking at it from the outside.
- Go ahead and flip your outdated website. Just like with a fixer-upper home, investing $20K could quickly translate to $60K in new revenue.
- The relevance of online technology today means that more people will find you online before they find you in person.
- Your website, like a million-dollar home, is an investment. Maintain it and take pride in it.