American Legend Homes Case Study

Website Development Portfolio

American Legend Homes website by Builder Designs

American Legend Homes

Location: Dallas, TX

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Dallas home builder American Legend Homes is part of Bright Industries, a 60-year-old family-owned Dallas organization with well diver­sified interests in real estate, homebuilding, oil and gas exploration, and other business interests. 

Customer satisfaction through experience is the cornerstone of American Legend Homes' business platform. Part of their value offering is allowing homebuyers to customize floorplans to fit their needs. When American Legend approached Builder Designs about a redesign of their website, they wanted to make sure the site conveyed their understanding of homebuyers' needs. 

In brainstorming with their team, our designers and programmers were able to come up with a custom interactive map to display on their homepage. This map anticipates some common consumer inquiries right up front: Where are your available communities, where are they located, will you be building homes in X area, do you have any new communities I could look into. 

Now, when a visitor arrives at the American Legend homepage, they can see right away where the communities are located in the Dallas metro, as well as any upcoming communities to keep an eye on. If one of the locations sparks interest, the user can click the little house icon and be directed straight to the info page on that community. 

"In January 2015, had its best month ever. January saw the highest number of Unique Visitors, which for the first time EVER surpassed 10,000 at 10,865. More impressive, January also saw a record number of Page Views, which surpassed the 100,000 mark!"

Builder Designs was the first to offer online interactive plat maps for homebuilders. We're inspired by the way American Legend's team customized the concept of an interactive plat map into something that suited their own unique needs.

Tracy Lucas is President and COO of Bright & CO Marketing

Tracy Lucas

President and COO of Bright & Co.

"As American Legend has grown, Builder Designs has completed two major web site overhauls for improved functionality and brand awareness. We also won the 2012 McSam Award for Best Web Site for a Builder from the Dallas Builders Association. Our website has contributed to American Legend’s impressive growth, which since 2011 has increased 134 percent"

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