Location: Mercer Island, WAVisit Website
American Classic Homes is a well-known new and custom home builder in Seattle. They received the 2015 Customer Satisfaction Achievement award from the NAHB.
As a family-owned home builder, American Classic Homes takes great pride in their ability to provide value through attention to customer satisfaction. They have long held a reputation in the Seattle area for being excellent and caring facilitators during the homebuying process. However, their web analytics showed an entirely different impression online.
On-site behavior showed that the majority of website visitors were finding the site difficult to navigate, and many left without finding the information they were seeking. American Classic turned to Builder Designs for help--they wanted to make their website more user-friendly to reflect their ability to make the homebuying process seem easy.
After brainstorming with American Classic, we determined that the site needed both usability through design and information that their homebuyers would find valuable. Based on examples of their most frequently-asked questions, we decided to include an interactive map on each community page that would lay out the community's proximity to important locations like schools, grocery stores, restaurants, and entertainment. This feature helps homebuyers understand what an area is like before they take the time to visit the community in person.
American Classic has noticed that leads from the site have increased in quality as a result of the added intention the informative website is generating.
American Classic also included on their new site informative videos, virtual home tours, a custom search feature, and an entire section of the website devoted to homebuyer resources.
Their new design and layout showcases the most important message for their business: They are here to help.
In fact, this reputation for customer satisfaction has now gained them national recognition. At the 2015 NAHB show in Las Vegas, American Classic received the honor of winning the 2015 Customer Satisfaction Achievement Award.
"Our new website is very user-friendly. We've had many compliments from our customers on their positive experience using the site. The SEO continues to give us a valuable place on page 1 in search results."